Holistic Business Ethics

written by

Edwin Shank

posted on

May 2, 2011

If you're a locavore, the simple act of eating becomes a powerful, three-times-a-day vote for the food system you support. There is power in grocery shopping. You can make a difference. If Food Inc. makes you sick... then don't buy industrial food. It's as easy as that.

At least it sounds easy till you go looking for local, non-industrial food and find it next to impossible to locate and maybe even in short supply.

This is where The Family Cow pickup locations come in. We'll bring it to you! Our family bends over backwards to ensure that purchasing from a local, sustainable, organic farm is as convenient and pleasant as possible and that the supply and delivery is dependable.

When you make the conscious choice to feed your family from The Family Cow, that choice allows you to be a key supporter of a unique, farmer-connected food supply. Our average drop-point delivery is only 115 miles from our 100% certified organic farm. That can sound far, but considering that the average purchase from the supermarket travels 1,500 to 2,500 miles from farm to table, it is actually quite close.

But maybe you are looking for something even more local than we provide. Then what? To get you started, here are some other PA dairies that also sell high quality raw milk. Some of them may be in your immediate area. Check them out. Most of them are not certified organic but at least some are. Some of them have Holstein cows instead of Jerseys but to my best knowledge they all are making a quality product and they are all inspected and permitted by the PA Department of AG for raw milk sales. Feel free to contact them. Ask them your questions. Tell them that Edwin from The Family Cow referred you.

It may seem extraordinary that we give direct links to other raw milk farms that we could view as competitors. Businesses just do not do that. And that is the point. This is more than just business.

Our attitude of co-operation with other farmers is simply an extension of the organic principle of harmony and balance. We emphasize positives rather than negatives. (Pro-biotics rather than anti-biotics is a shining example of this philosophy.) We choose to nurture the synergy of the whole community of farmers and the families eating from those farms, rather than only our small segment of that whole. Call it holistic business principle if you will.

We do not think of other raw milk farmers as competitors. We rather see them as friends and partners in the sustainable, grass-based agriculture raw milk revolution. We are on the same team. Our message is the same and our goal is one. We are real life, down to earth farm families that have a passion to grow and deliver the purest and the best to our customer-friends.

At The Family Cow, we are firmly convinced that when each of us pours our energies into producing truly remarkable food and educating others about those foods, that we will all be rewarded. The demand will outrun our ability to supply... and we will need to encourage more farmers to join us!

But quite the opposite would happen if we'd fall into the trap of seeing our fellow raw milk farmers as enemies. Our customers and children would grow disillusioned at our negativity and anger would ruin us all.

So feel free to buy from any and all. We will not be offended if you decide that one of the above is a better fit for you and your family. The earth is big. There is room for everyone and we sincerely wish the best of food and blessings for all.

Your Farmer ~ Edwin Shank

 

*Locavore: (ló-ca-vor)

Someone who exclusively (or at least primarily) eats foods from their local or regional foodshed or a determined radius from their home (commonly either 100 or 250 miles, depending on location). By eating locally, most locavores hope to create a greater connection between themselves and their food sources, resist industrialized and processed foods, and support their local economy. The majority of locavores do not give themselves a strict radius from which to eat, but instead buy as much of their food as they can from farmers, growers, and sellers with whom they have a relationship or whose growing or producing practices they wish to support.

Get Real Food you can eat with confidence.




More from the blog

Rodrick & Jeanette are moving to Colombia, South America

Good morning Family Cow friends, Today I have some news that's a bit personal, but it only seems right that you should know. Our oldest son, Rodrick, with his wife, Jeanette, and family are planning to move to Colombia, South America next month. Yes, you heard right. Colombia South America. Just above the equator. We still can hardly believe it either :) Our church conference is starting a new congregation there at the request of local Colombians asking for a Biblical church and faith community. But it's also located on the border with Venezuela, so a big part of their work will be to help relieve the ongoing Venezuelan refugees crisis. This new congregation, "Amigos del Prójimo" (Friends of the Neighbor), is located near the border town of Cúcuta, Colombia. Jeanette grew up in Guatemala, and Rodrick has spent time there so both of them are fluent in Spanish and understand the Latin American culture. For this reason, Dawn and I were really not totally surprised that the mission board thought of them when looking for families to establish the new church plant. Their combination of skills and cross cultural experiences made them seem a natural fit. But that did not exactly make giving them up any easier! We are still working on that process! Here are a few pictures from the area near Cúcuta. Distributing meals to the homeless...   Música, anyone? 😉 I'm not sure what the point of this car was, but Rodrick said they heard it coming from several blocks away...   Checking out the countryside...   Sofia with a new little friend  Exploring a mountain road (part of the Andes mountain range)  After months of prayer and consideration and several visits to Colombia, Rodrick and Jeanette made the tough decision to answer the call to move there for an indefinite length of time. Though it is hard for us to let them go, we do give them our blessing.One comfort is that Rodrick is not abandoning The Family Cow. With today's technology, he'll still be able to do much of the management work and accounting work that he has done before... so this change shouldn't necessarily impact you, but it will represent some definite changes for our family and team.Rodrick plans to work remotely, doing many of the same business administration duties, but he will turn over the General Manager role to his younger brother Wesley. Rodrick also plans to continue giving management support to the Olde Tyme Meats butcher shop team.The other four brothers tell Dawn and I not to worry about the farm and business management, but I know there will be changes. We'll just need to find our way one step at a time.Dawn and I are not sure who's making the greatest sacrifice—the ones staying or the ones moving. :) I guess it is all of us. And that's ok.As far as Rodrick and Jeanette's Amen Acres farm, if all goes as planned, we'll have one of the other brothers live on that farm to manage the care of the grass-fed beef and pastured pork.There is no doubt about it... we will greatly miss having Rodrick and Jeanette, Andre, Clara, Sofia and Leo nearby. But they remind us that airplanes fly both ways, that they will return a few times a year for visits, and that we of course can come down to visit them too.Who knows—maybe someday Rodrick and Jeanette can grow cacao beans and make single origin organic specialty chocolate for our Family Cow tribe. How neat would that be? Don't think it's impossible. Just last week we introduced single origin organic coffee straight from Jeanette's family in Guatemala. :)In spite of unknowns, some things never change. We do know that "all things work together for good to those who love God." (Romans 8:28) So... we'll just focus on loving God and we'll trust Him to work out the good that only He knows! Faith, Hope and Love,Your farmer - Edwin for Dawn too

NEW: Organic Coffee direct from family in Guatemala!

Good morning Family Cow tribe! I have exciting news: Organic Coffee direct from Rodrick & Jeanette's family in Guatemala! Yes, this dream is finally happening. 😊 Know your farmer, know your food... taken to a whole new level! This single origin coffee is Chemical-Free, Shade-Grown, Hand Picked, and Small Batch Roasted to create a premium brew. It is a Medium-Dark roast to highlight the delicate coffee notes without the strong "burnt" flavor of many cheap brands. Coffee is often dark roasted to burn away undesirable flavors of low-grade coffee... Definitely not the case with these specialty beans! :) Taste the difference and enjoy with confidence. It's fresh organic coffee direct from a single source you can trace and trust. This specialty organic coffee is always: Single Origin from family in Guatemala (pictured below)Shade-Grown and Bird FriendlyRegeneratively FarmedSmall Batch RoastedChemical-FreeHand PickedSun Dried100% Arabic2,200 foot ElevationRetalhuleu RegionMedium / Dark RoastWhole Bean so you can fresh grind for optimum flavor! :) Meet your coffee farmers: Virgil & Jolene along with Sheldon & Dianna carefully manage each step of the process to bring you the best coffee possible without any chemical contamination. Know your coffee source and enjoy fresh brew with confidence. Coffee farmers: Virgil & Jolene with Sheldon & Dianna   Stay tuned for coffee updates in the future!We plan to share more photos of their regenerative farm along with details of how they use "good bugs to fight off the coffee pests" instead of relying on harsh chemicals the way most coffee is raised.I'll do my best to show the Hand Picking, Sun Drying and Small Batch Roasting in action! :) Blessings on your day,Wesley~5th generation on the farm P.S. If our coffee is sold out when you are ready to purchase, please check back in a few days. We fresh roast a small batch every week or two coffee so it won't be sold out long! :)

Pastured Chicken is here!

Soy & Corn-FREE chicken parts & whole birds in stock! :) All limits have been removed... stock up as much as you want! If we do sell out of whole birds it will only be briefly between our weekly harvesting throughout this summer and fall pasture season.